From Prescriptions to Prescriptive Journeys: Redefining Omnichannel

Session details:

Omnichannel strategies in pharma are being tested like never before as categories expand and digital channels evolve. In this session, we will begin by presenting new research on the “prescriptive journey” — exploring how automation and AI can simplify planning, connect fragmented data, and drive more predictive engagement with healthcare professionals. Following the presentation, a panel of industry leaders will discuss how they are balancing brand objectives with precision targeting, embracing personalization at scale, and leveraging tools like the HCP Endemic Marketplace and CTV to redefine omnichannel execution. Together, the research and panel will highlight how automation and AI can help pharma marketers move beyond manual execution to orchestrated, future-ready strategies that deliver measurable impact.