Clifton Covey
Senior Vice President, Group Director Digital Activation
CMI Media Group
Bio:
Cliff has nearly 20 years of experience in the advertising space, and for the past 15 has centered on healthcare. Throughout his career, Cliff has overseen search, social, programmatic and SEO efforts across a variety of healthcare clients, including some of the largest pharma manufacturers. Cliff seeks partnerships that can help his clients innovate, including with companies like IBM, Meta and LinkedIn, and has launched a variety of pharma firsts. In his current role, he is working to automate omnidynamic media and data offerings and oversees the development of programmatic and video strategies and tactics across all channels such as display, video, native, audio, connected TV, and more.