Precision Launch: Integrating Data and AI to Power Commercial & Medical Strategy

Session details:

Attendees will learn:

• How Commercial and Medical Affairs teams collaborate and compliantly leverage a unified patient/provider dataset ("one source of the truth") for launch strategy​.
  
  
• By using a centralized dataset (e.g. Gateway), how companies can understand the granular patient journey and provider touchpoints to fuel precise and personalized engagements pre and post launch​
  
  
• Identification and orchestration of next actions across medical affairs, sales and marketing functions enabled through compliant AI-technologies (e.g. ClarityNav) to better understand the voice of the customer and position or inform a brand's value proposition (e.g. GenAI content; messaging).