Redefining Success: Achieving Communications Impact in the New Healthcare Ecosystem

Session details:

Traditionally, healthcare communications impact has been measured and celebrated primarily through reach metrics, such as impressions. However, achieving meaningful impact in critical areas of health like clinical trial participation, public policy change, disease awareness and treatment access demands a more layered approach to communications and measurement that goes far beyond eyeballs and clicks. In short, innovation is only impactful if stakeholders can understand and access it.

In this panel, we’ll discuss the need to redefine our impact to reflect shifting consumption behaviors, the evolution of platform credibility and the extent to which our efforts catalyze action. We’ll explore the new voices and platforms that drive behavior change and the power of data and technology to predict and optimize impact in a whole new way. And we’ll uncover strategies for building trust and catalyzing action among stakeholders grappling with information – and misinformation – overload.