The Unseen Journey: Leveraging AI-Driven Visualizations to Bring Patient Experiences to Life

Session details:

This presentation explores an innovative program centered on the development and launch of an AI-powered tool that enables patients to create personalized images of their complex and often invisible symptoms. This initiative uses AI to foster empathy and facilitate actionable conversations. It empowers patients to express and visualize their symptoms, enhancing understanding, connection and advocacy. The program exemplifies how innovation and advocacy can support patient communities and brand strategies, emphasizing the evolving role of communications in stakeholder engagement.

The session will delve into:

• Supporting patient communities and brand strategies through innovation.
• Leveraging trusted, influential patient voices to expand reach meaningfully.
• Utilizing AI for emotional connection, ensuring patients feel seen and understood.
• Balancing authentic patient support with strategic brand alignment.