Welcome to the Fierce Pharma Week content hub, your new home for staying connected to the people, ideas and trends shaping pharma marketing, medical affairs, commercialization, PR and communications.
I’m Ben Adams, senior editor of life sciences and lead editor of Fierce Pharma Marketing. I’ve spent more than a decade at Fierce covering the life sciences industry, with a focus on how pharma companies tell their stories, reach patients and providers, build trust, launch brands and navigate an increasingly complex commercial landscape. I’m excited to introduce this new offering as we look ahead to Fierce Pharma Week, taking place Sept. 14-17 at the Pennsylvania Convention Center.
Fierce Pharma Week brings the industry together in person each year for important conversations on stage, in meeting rooms and across the broader event experience. This hub is designed to build on that energy and give the Fierce Pharma Week community a dedicated place to stay engaged before, during and after the event.
Here, you will find news stories, features, trend pieces, interviews, videos and other coverage tied to the biggest issues shaping pharma marketing and commercialization. We will cover new brand strategies, agency partnerships, patient engagement, medical affairs, health tech, AI, communications, reputation, trust and the evolving role of pharma in the broader healthcare conversation.
This work will also be supported by Zoey Becker, Fierce Pharma Marketing staff writer, who will help cover the companies, campaigns and leaders shaping the future of the industry. Together, we will be following the developments that matter to this community and bringing readers closer to the ideas and conversations driving the industry forward.
Our goal is to make this hub a useful resource and a gathering place for the Fierce Pharma Week community. It will help attendees prepare for the event, make the most of their time on site and stay connected to the discussion once everyone leaves Philadelphia. Fierce Pharma Week lives through the people who attend, the relationships they build, the questions they bring and the ideas they carry back to their teams. This hub gives that community a place to keep those conversations moving throughout the year.
At its core, the Fierce Pharma Week content hub is about connection. It is a place to spotlight the challenges, opportunities and creative thinking that will define this year’s event while continuing the conversation as the industry looks ahead to what comes next.
Content will be updated regularly on the site. You can also sign up here to receive a twice-monthly newsletter, "Beyond the Stage," featuring our leading coverage for Fierce Pharma Week attendees.
For editorial inquiries, you can reach me directly at [email protected].