2026 Winners

Agency of the Year

Moon Rabbit

Best Use of AI

Live For What You Love
Bayer | PulsePoint

Charitable or Philanthropic Campaign

Check, Mate
Voices of Alzheimer's | McKinney

Data-Driven Campaign

XDEMVY: Finding the Invisible Patient
Tarsus Pharmaceuticals, Inc. | Moon Rabbit

Digital Campaign – non-social media

Unbranded pLGG Education - Children’s Book Campaign
Day One Biopharmaceuticals | Merkley + Partners

Impiricus HCP Impact Award

Reinforcing Hope
Eli Lilly and Company | Area 23

Influencer-Driven Campaign

Relax Your Tight End
Novartis | Digitas Health

Innovation Challenge

The Odds
GSK | Edelman Canada

Marketer of the Year

Rebecca Lannan
Supernus Pharmaceuticals | Burson

Medical Conference or Event Marketing

Beneath the Surface
Novartis | Weber Shandwick | Golin Ketchum

Multicultural Campaign

Our Heritage, Our Health
Merck | Real Chemistry

New Brand Launch

Flip the SwitchTM: DAWNZERA™ launch
Ionis® Pharmaceuticals | Area 23

Online Video or Film

CIDP Unscripted
argenx | Avalere Health

Pharma TV

Pretty Hurts: Meningitis Awareness Through Entertainment
GSK | Chandler Chicco Agency

Podcast or Audio

Gut Matters: Discoveries and Innovations
Ardelyx | Believe Limited

Point of Care Marketing

Fintepla Video Book
OLIXIR New York / UCB | Spectrum Science

Professional Marketing

Champions in Care
Bristol Myers Squibb | Real Chemistry

Public Relations Campaign

Playing with Heart
Merck | /prompt

Social Media for Consumer