Anthony Billinger
Senior Director, GTM Strategy
Bio:
Anthony Billinger is an executive leader with nearly 20 years of experience supporting high-performance commercial organizations and driving multi-million-dollar revenue growth. Recognized as a 2026 Data Miner 360 ELITE Disrupter, he currently serves as the Senior Director of Strategy at Veeva Systems, Inc., where he is the Go-To-Market (GTM) strategist and market owner for the Veeva Compass Projected Data suite. In this capacity, Anthony builds "single source of truth" models that enable enterprise-level field sizing, targeting, orchestration, and forecasting for top-tier biopharma partners.
A recognized subject matter expert in commercial data and analytics, Anthony has a proven track record of delivering operational assessments and commercial valuations that inform enterprise-wide transformations. His expertise strongly aligns with optimizing field strategy; he has previously led field force optimization, commercial readiness for product launches, and comprehensive evaluations of sales force effectiveness. Anthony brings extensive hands-on experience spanning field sales, TTL/KAM, sales analytics, commercial operations, and sales training. Prior to Veeva, Anthony held multiple commercial positions at Adaptive Biotechnologies and Celgene Corporation.
Anthony is a frequent speaker at industry events, including PMSA, Pharma SOS, and Veeva Commercial Summits, where he advocates for the industry-wide adoption of novel data frameworks. He lives in Pittsburgh with his wife and three children where he stays busy as a wrestling and football coach, hunter, and church elder.