Ashley Mayer

Bio:

Ashley Mayer is the Director of Media & Healthcare Professional (HCP) Go-to-Market Strategy at GoodRx, where she leads commercial strategy for the company's Pharma Direct media business across both healthcare professional and direct-to-consumer audiences. She partners across product, sales, marketing, and analytics to develop go-to-market strategies that connect audience insights, commercial innovation, and execution, helping pharmaceutical manufacturers engage providers and patients more effectively.

Prior to GoodRx, Ashley held leadership roles at MedPage Today and Everyday Health Group, where she led market strategy, sales enablement, B2B marketing, and client communications to drive healthcare revenue growth. She helped shape go-to-market strategies for new products, modernize sales processes, and translate market and performance data into actionable insights for both clients and internal stakeholders. Earlier in her career, she built a strong foundation in brand, media, and HCP marketing at Johnson & Johnson Consumer Health, supporting a portfolio of leading consumer health brands.

Across her career, Ashley has developed expertise in healthcare media, omnichannel commercialization, audience strategy, product launches, and insight-driven marketing. She is passionate about advancing innovation in healthcare by creating connected experiences that help pharmaceutical companies engage healthcare professionals and patients in more meaningful, measurable ways.