Dave Ventresca
Director, Omnichannel Marketing Analytics (Oncology)
Bio:
In his current role, Dave directs the strategic design and execution of engagement analytics that help plan, measure, and optimize omnichannel marketing campaigns for GSK’s expanding U.S. Oncology portfolio, including hematology and solid tumor medicines. His work sits at the intersection of marketing strategy, first-party and third-party data, emerging technologies, and advanced measurement practices. Before joining GSK, Dave helped expand AstraZeneca’s omnichannel strategy capability and was an active member of the TEZSPIRE launch team.
Across more than 25 years in digital and omnichannel marketing, Dave has built hands-on expertise across consumer products, media, e-commerce, nonprofit, and pharmaceutical sectors. Earlier in his career, he led teams of management consultants at Accenture Interactive, now Accenture Song, within its Digital Transformation practice, helping clients across industries define and execute omnichannel strategy and operations.
Dave has led product launches and evolved marketing capabilities in settings ranging from Fortune Global 500 companies to early-stage start-up ventures. He lives in Philadelphia, Pennsylvania, is a graduate of Saint Joseph’s University, and is excited to be part of Fierce Pharma Week 2026.