Eric Lloyd
Chief Revenue Officer
Bio:
Eric Lloyd has spent his career at the crossroads of health and media — and has a habit of showing up early to the shifts that end up mattering.
Grounded early in his career as a pharma sales rep at GSK, Eric combined his early digital media and health experience at WebMD where he eventually helped brands build and own health content aligned to their brand purpose. He then spent the the past 12 years at the platforms reshaping how health brands reach people — Meta, Roku, The Trade Desk, and now IQVIA Digital, where he currently serves as Chief Revenue Officer.
Along the way, he helped push health into social when the industry was still skeptical, made the case for CTV before most health brands had a strategy for it, and has been a consistent advocate for moving healthcare marketing away from legacy media buying toward programmatic approaches that actually prove their worth.