Ericka Higgins-Tothe

Bio:

Ericka Higgins-Tothe brings 20+ years of experience within the healthcare marketing industry, specializing in digital and channel marketing, customer experience, digital transformation, and enterprise operations. As the Vice President, Omnichannel Marketing & Commercial Operations at Novo Nordisk, she leads an organization focused on spearheading customer-centric commercial capabilities, modernizing customer engagement and driving efficient operations at scale.

During her tenure at Novo Nordisk, Ericka has advanced digital and commercial capabilities, making the company a leader in virtual interactions and peer-to-peer engagement post-COVID. She also led AI-driven orchestration capabilities at scale, resulting in significant ROI and industry leading adoption. Ericka established the Novo Nordisk US Omnichannel Center of Excellence, implementing best-in-class marketing technology for campaign automation and personalization, centralizing media buying, and creating an efficient, scalable operating model for the US.

Prior to Novo Nordisk, Ericka was a brand marketing and advertising leader across categories including women's health, Oncology, Cardiology, Dermatology, and Rare Disease.  Ericka is passionate about building high-performing teams and fostering a culture of continuous improvement and curiosity. Her achievements include recognition as a 2018 Woman to Watch by Medical, Marketing & Media (MM&M), and 'Best of Benchmark' by Trinity Life Sciences in 2022 and 2023. Ericka is an Institute for Real Growth (IRG) 100 Alumni as is active on industry advisory boards including the Google Advisory Council for Healthcare and the Digital Health Coalition (DHC) Board.