Gina Whelehan

Bio:

Gina is our Group Director of Strategy & Partnerships, leading a dynamic team of strategists across entertainment media (video, audio, gaming), biddable (search, social, programmatic), and publisher direct (endemic). In this role, she is responsible for shaping the agency’s crosschannel strategy and advancing strategic partnerships that drive innovation, growth, and measurable business outcomes.

With over 20 years of experience across digital and offline media, Gina brings deep expertise
and a broad category background—including pharmaceuticals, healthcare, CPG, financial
services, insurance, tourism, and more. Her career has been defined by a passion for building
smarter connections between brands and consumers through emerging media and data-driven strategies.

Gina plays a pivotal role in the agency’s thought leadership, identifying and scaling new
capabilities through collaboration with leading publishers, platforms, and technology providers.
Her leadership has strengthened the agency’s offering, ensuring clients benefit from integrated,
future-forward strategies built for today’s evolving media landscape.

She extends her impact across the industry as an active member of multiple IAB boards,
helping to shape the future of digital advertising standards and best practices.

Gina holds a bachelor’s degree in Marketing with a minor in Management and an MBA from St.
Bonaventure University.