Greg Ragland

Bio:

Greg Ragland is Senior Vice President of Media & Platform Partnerships at Equals 5, where he works with pharmaceutical brands, agencies, and platform partners to transform how healthcare professionals are reached, measured, and engaged across social media and other non-endemic digital channels. He helps commercial organizations unlock the power of physician-level data to improve omnichannel orchestration, commercial intelligence, and marketing performance.

Greg has nearly three decades of experience in the life sciences industry spanning finance, medical marketing, digital media, and healthcare technology. He began his career as a CPA with KPMG in the firm's Life Sciences practice before earning a master's degree in marketing and transitioning to the agency side of the business. Over the past 27 years, Greg has held leadership roles across global, mid-sized, and boutique healthcare agencies, as well as innovative technology companies specializing in eDetailing, SaaS, and commercial engagement platforms.

At Equals 5, Greg partners with leading pharmaceutical companies to expand HCP reach, increase engagement, and deliver unprecedented transparency into campaign performance through NPI-level measurement and analytics. He is passionate about helping commercial teams integrate social media into omnichannel strategies that drive better business outcomes and more meaningful engagement with healthcare professionals.