J Carter

Bio:

Jason Carter is the Associate Marketing Director for Botox Therapeutics at AbbVie. He currently leads US marketing strategy within Botox, overseeing $97MM+ in annual investment, high-performing internal teams, and best-in-class agency partners. He is known for translating customer analytics, claims data, and behavioral insights into measurable revenue growth, market share expansion, and industry-recognized innovation. He has deep experience partnering with neurologists, dermatologists, ophthalmologists, urologists, and specialty practices, building omnichannel strategies that accelerate adoption while protecting brand equity.