Jeffrey D. Erb

Bio:

Jeffrey D. Erb is the Chief Media Officer of Avalere Health. In his role, he oversees the growth and development of the company’s media, omnichannel and analytics capabilities in order to create innovative strategic approaches to engaging both patients and HCPs on behalf of clients. Before joining Avalere Health, Jeff helped found and manage numerous companies in healthcare, most recently Co-Founding Populus Media, the first company focusing on advertising strategies within telehealth. Additionally he served as President of McCann Health Engagement—the global data, analytics and media engagement arm of McCann Health, an IPG company. Prior to joining McCann Health, Jeff served as President of HealixGlobal, the healthcare specialty media agency within IPG Media brands, with a market presence and offices in over 100 countries. In his role, he led the organization for several consecutive years of over 50% YOY growth, more than tripled the size of the agency, and lead transformational change in the pharmaceutical media industry on a global level. 

Jeff has received numerous industry accolades, including being inducted into the DTC Hall of Fame by DTC Perspectives, being named one of the Health Influencer 50 by MM+M magazine, and one of the PharmaVOICE 100 by PharmaVOICE. He was also named a Top 10 Innovation Catalyst by MM&M Magazine, one of the 2018 and 2025 Pharma Elite Transformational Leaders by PM360 Magazine and received the Innovator of the Year Award from DTC Perspectives. Jeff serves on the board of numerous business and philanthropic organizations on both a local and national level, including the Medical Marketing Association, as well as Director of the Divine Providence Auxiliary Association for handicapped children.  On a personal note, Jeff is an avid investor and producer of award-winning feature films, a musician, and he enjoys sailing, skiing and spending time with his family.