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- COMMUNITIES
- PLAN YOUR VISIT
- PROGRAM
- MARKETING AWARDS
- PARTNERS
- CONTENT HUB
Jenn Etheridge
Executive Director, Franchise Marketing
Bio:
Jenn is a passionate biotech leader with nearly two decades of commercialization and launch experience. At Exelixis, she is currently the Executive Director of Franchise Marketing and oversees a multidisciplinary team responsible for digital & media marketing, patient marketing, advanced practitioner marketing, access, strategic partner marketing, and marketing & conference planning and operations. Jenn thrives on navigating complex challenges and implementing strategies that deliver measurable results engaging patients and activating HCPs across a myriad of therapeutic areas and with special focus in rare diseases and oncology. A consummate professional, she has a knack for efficiency and excellence in tactical ideation and execution across personal and non-personal channels, always setting new benchmarks to exceed. Never satisfied with the status quo, Jenn has also focused on enterprise-wide optimizations of marketing processes to increase efficiency while improving collaboration with key business partners. Always learning, Jenn received her BS in Chemistry and Biology from MIT, and her MBA in Healthcare Management and Marketing from The Wharton School.