Jennifer Ghith

Bio:

Jenny is the Senior Director, Channel Integration and Innovation Lead for the Global Scientific Communications Team at GSK, bringing a strategic vision for the future of medical communications. In this role, she drives the orchestration of omnichannel engagement, generative AI advancements, cutting-edge analytics, and the expansion of new communication channels to transform how scientific content is delivered and experienced.

Jenny leverages her experience from the Medical Communications Industry, where she most recently led the Generative AI Content and Innovation Team at Pfizer, spearheading initiatives that redefined content development and the science of communication. Her leadership in AI-driven innovation led to several peer-reviewed publications, presentations at international scientific meetings, and the creation of first-of-their-kind generative AI tools. Jenny also has pioneered novel digital content strategies, health literacy initiatives and the first patient poster tracks with major scientific Societies. Previously, she had leadership roles focused on driving publication and omnichannel strategies and execution, as well as leading scientific teams at various Agencies.

With a passion for innovation, Jenny is committed to integrating emerging technologies, data-driven insights, and omnichannel engagement to elevate medical communications. She holds a MS in Biology and Immunology and a BS in Biology from Virginia Tech, along with a MBA in Innovation and Leadership from the Stevens Institute of Technology. Jenny is also an active leader in the field, and has served on the Board of Trustees for the International Society of Medical Publication Professionals (ISMPP) and on the Digital Focus Area Working Group for the Medical Affairs Professional Society (MAPS). Jenny is an avid gardener, former DJ, and enjoys spending time with her husband Saad and teenage son Omar.