Justin Rosen

Bio:

As Head of Measurement Product with IQVIA Digital, Justin leads the teams responsible for measurement and attribution strategy, capabilities and methodology, ensuring the product portfolio is clear, credible, and actionable for brand, agency, and media clients. He works in a consultative capacity with brand and agency marketers to ensure that the IQVIA Digital measurement product roadmap brings IQVIA’s best-in-class data to life with insights in ways that make them smarter and their lives easier. 

Justin brings nearly two decades of experience leading measurement, data, and analytics initiatives across media and advertising businesses. Most recently, he served as SVP of Data & Analytics at Ampersand, where he was a foundational leader in building a newly created Advanced TV business unit. Prior to that he was Executive Director, Data Innovation with Comcast Spotlight, in the earliest days of Advanced TV. He has also spent time with Turner Sports and The Nielsen Company. 

Justin received an MBA from New York University’s Stern School of Business, and a BA from Cornell University.