Katelyn Van Horn

Bio:

Katie Van Horn is a pharmaceutical marketing leader with more than 15 years of experience across healthcare and biopharma. In her current role she leads cross-channel DTC and HCP media strategy and investments. She translates brand strategy into coordinated, measurable, and continuously optimized HCP and DTC experiences that accelerate customer engagement, improve media ROI and business impact, and scale learning across brands in the USBU.