Kirti Mahajan
Director, Omnichannel Strategy (Oncology)
Bio:
Kirti Mahajan is an Omnichannel Strategy Director in Oncology at Bristol Myers Squibb, with over 14 years of experience in digital marketing, media, and analytics across the pharmaceutical industry. She specializes in designing customer-centric engagement strategies, leading cross-functional teams, and driving innovation to optimize business impact.
Previously, Kirti was Associate Director of Channel Strategy & Engagement at Merck, where she shaped customer engagement strategies across multiple indications. She exceeded engagement goals, drove digital investment decisions, and helped define new go-to-market capabilities to strengthen oncology strategy.
Kirti also held leadership positions at Indegene, and Epsilon, where she shaped channel strategy, directed analytics for top pharmaceutical brands, and guided campaign optimization across diverse therapeutic areas. She holds an MBA in Marketing from Saint Joseph’s University. Recognized for her strategic mindset and collaborative leadership, Kirti is passionate about advancing omnichannel excellence to improve customer engagement and patient outcomes.