Kristen Greco

Bio:

Kristen Greco is a strategic marketing leader at Merck with over 20 years of experience driving customer engagement and cross-functional leadership across the healthcare and telecommunications industries. In her current role within Cardiovascular Marketing, Partnerships, and Patient Support Programs, Kristen leads key innovative patient-centric initiatives to support providers and patients through complex access, coverage, and care coordination.

During her tenure at Merck, which includes serving as Associate Director, Customer Engagement Planning & Measurement supporting KEYTRUDA, Kristen focused on innovative marketing approaches that improved early-stage treatment and strengthened referral pathways. Notably, she championed Merck's first-ever clinical and referral mapping marketing campaign, an intricate multi-disciplinary initiative designed to optimize referral networks and improve patient outcomes.

Prior to joining Merck, Kristen spent 12 years at Comcast in progressive marketing leadership roles, building deep expertise in national brand strategy and omnichannel customer engagement.

Outside of her professional work, Kristen is a passionate advocate for cardiovascular health and is actively involved with the American Heart Association through advocacy, community engagement, and fundraising initiatives focused on advancing heart health awareness.