Kristen Vayda-Dreitlein

Bio:

Kristen Vayda-Dreitlein is Director of Consumer Marketing for Type 1 Diabetes at Sanofi, where she leads patient and consumer strategy for a key growth business. In addition to her core role, she serves as a strategic lead for non-personal engagement across audiences—shaping how the organization connects the ecosystem of voices, media, digital, and experience design to influence both patient and healthcare provider decision-making.

Her work sits at the intersection of patient insight, clinical context, and commercial strategy. She partners across brand, medical, analytics, and advocacy-facing teams to ensure strategies are grounded in how patients and providers recognize, evaluate, and act on disease.

Kristen is known for challenging conventional approaches and bringing clarity to complex, cross-functional decisions—helping organizations move beyond siloed execution toward more connected, patient-centered models. She is particularly focused on advancing proactive approaches to care and strengthening shared decision-making between patients and providers.