Kristin McAteer
Managing Director, Agency Services Lead
Bio:
Kristin McAteer is a Managing Director at Accenture Song Life, where she leads Creative Agency Services and helps life sciences companies rethink how brands connect with patients and healthcare professionals in an increasingly consumer-driven, technology-enabled healthcare environment.
Across her career, Kristin has led 12 brand launches across nine therapeutic areas, spanning cardiovascular disease, obesity, neurology, oncology, rare disease, gastroenterology, dermatology, mental health, and women’s health. Most recently, she has played a leadership role across one of the industry’s largest obesity portfolios, giving her a firsthand view into how rapidly patient expectations are changing - and how traditional commercialization models must evolve alongside them.
Kristin brings together brand strategy, creative, technology, and deep life sciences expertise to help organizations navigate that shift. Her work focuses on how new models of patient engagement, emerging technologies, and changing consumer expectations are reshaping the relationship between manufacturers, healthcare providers, and patients.