Lauren Jones

Bio:

Lauren Jones is a dynamic leader in digital marketing and omnichannel engagement, with over a decade of experience driving innovation at the intersection of healthcare, technology, and strategy. As Senior Director of Customer Experience at Incyte Corporation, she spearheads the development and execution of omnichannel strategies that transform the way pharmaceutical brands connect with healthcare professionals and patients.

Lauren’s work integrates cutting-edge AI and machine learning models to optimize channel performance and content delivery. She has led the successful implementation of enterprise-wide digital ecosystems, launched high-impact patient engagement platforms, and earned recognition such as the prestigious Mighty Oak Award for her transformational contributions. Her expertise spans digital operations, data analytics, CRM, and brand ecosystem building, all grounded in a deep understanding of market dynamics and customer needs.

With prior experience at Pfizer and leadership roles across startup and mid-size healthcare companies, Lauren brings a well-rounded perspective and a proven track record of success. She holds a B.A. in Communications with a Biology minor from Penn State University.