Lina Josephson

Bio:

Lina O'Dowd is Head of Omnichannel Insights & Execution at Sumitomo Pharma America (SMPA), where she leads omnichannel strategy, analytics, segmentation, and technology enablement across all therapeutic areas. Her team drives customer-centric insights and strengthens the connection between Marketing and Sales to support business goals.

Since joining SMPA in 2020, Lina has held leadership roles in Omnichannel Analytics and Marketing. Prior to the pharmaceutical industry, she worked in advertising, supporting clients across e-commerce, hospitality, financial services, and wellness brands.