Michelle Bateman

Omnichannel Strategy & Planning – Rare Disease

Biogen

Bio:

Michelle Bateman is a healthcare marketing professional with over a decade of experience spanning across digital, brand, and access marketing. As the omnichannel strategy lead for Biogen’s rare disease franchise, she partners closely with brand teams to advise on lead generation, customer activation, content orchestration, and channel best practices to elevate engagement quality, connect patient experiences, and drive business impact.

Sessions:

Moderator Panel: Building Connected Patient Ecosystems that Deliver Education, Access, and Outcomes

See full schedule