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COMMUNITIES
Pharma Marketing
Medical Affairs
Commercialization
PR & Communications
ATTEND
Show Overview
Rising Stars
Funtivities
After Party Guide
FAQ
PROGRAM
2026 Agenda
Our Advisory Boards
2026 Speakers
2026 Call for Speakers
PLAN YOUR VISIT
Hotel & Travel
Venues
EXPO
2026 Exhibitor List
MARKETING AWARDS
Awards Overview
Categories & Scoring
FAQs
Meet the Judges
Awards Gala
Call for Judges
2025 Winners
PARTNERS
2026 Partners
Partner Opportunities & Inquiries
Floor Plan
Partner Resources
REGISTER NOW AND SAVE
Fierce Pharma
Fierce Biotech
Fierce Healthcare
Fierce Life Sciences Events
Advertise
Mailing List
Liz Arnold
Head of Commercial Strategy
BridgeBio
Sessions:
Speaker
Panel: When Launch Plans Meet Market Reality: The First 18 Months That Make — or Break — Performance
Speaker
Presentation: When Commercial Influence Comes Too Late: Managing Value Risk After Trial Design Decisions Are Made