Maggie Zhang

Director of Ad Measurement

Netflix

Bio:

Maggie Zhang brings 20 years of experience in data, measurement, and analytics within the advertising technology and digital marketing sectors.

Her career spans leadership roles at industry-leading companies like Amazon and NBCUniversal, where she have spearheaded go-to-market strategies, product innovation, and consultative client solutions. Known for driving impactful solutions and facilitating collaboration, Maggie thrive at the intersection of strategy and innovation. By enabling organizations to navigate complex challenges, she help unlock new growth opportunities in the evolving digital advertising space.

Sessions:

Speaker The Measurement Reckoning and the Hidden Cost of "Good Enough"