Mallory Wils

Bio:

As Executive Vice President of Sales, Mallory leverages her extensive experience in the video landscape and pharmaceutical advertising to develop and implement strategic sales initiatives that drive adoption of BranchLab’s AI-native technology solutions for healthcare marketers. An impressive background of pioneering data-driven TV advertising for pharma brands, Mallory’s previous roles span Xandr, WarnerMedia, DIRECTV Advertising, Comcast and CBS.  Throughout her tenure she has partnered with brands to develop customized solutions that engage specific audiences across an unrivaled mix of content, data and technology. Mallory resides in Brooklyn with her husband and Boston Terrier.