Mary Ann Goodwin

Bio:

Mary Ann leads ZS’s marketing practice area, driving senior client impact in sales and transformation. Her expertise includes customer experience, patient centricity and digital transformation. She has led multiple large-scale transformations of marketing organizations, from design to operations in support of customer experience, agile and digital transformation objectives. Prior to ZS, Mary Ann spent several years working in healthcare, gaining expertise in mergers and acquisitions to international public health at a variety of academic institutions.