Meg Barnett

Bio:

Meg Barnett serves as director, Crossix Strategy at Veeva. With over 15 years of strategy and analytics experience across agencies and publishers, Meg understands the need to connect data across multiple touchpoints and form a comprehensive view of performance to guide and inform marketing strategy. A key area of focus has been omnichannel and ensuring comprehensive measurement across DTC & HCP. At Crossix, Meg collaborates with clients to develop measurement strategies to drive better business outcomes.