Nicole Divinagracia

Bio:

Nicole Divinagracia is a healthcare marketing leader with over 25 years of experience connecting patients, caregivers, healthcare professionals, and brands.

For the past five years, Nicole has served as President of the Point of Care Marketing Association (POCMA), the leading organization representing the point of care marketing channel. During her tenure, she has nearly tripled the association’s membership and strengthened its influence across the healthcare marketing industry.

Under Nicole’s leadership, POCMA has advanced point of care education, launched a government affairs advocacy effort, and continues to develop industry best practices and standards. She also leads the POC NOW Summit in New York City, which has more than doubled in size and become an important forum for point of care thought leadership and collaboration.

Before joining POCMA, Nicole built her career in healthcare and integrated marketing at prominent media agencies. Most recently, she created and managed the agency’s point of care capability at Havas Media Group.

Nicole is a passionate advocate for the power of point of care marketing to transform healthcare experiences, strengthen engagement, and ultimately improve patient outcomes.