Nkiru Enendu

Bio:

Dr. Nkiru Anyagaligbo is a seasoned digital strategist and omnichannel lead in the pharmaceutical industry, with nearly a decade of experience driving patient-centric campaigns across rare and specialty disease areas. With a track record of leading digital marketing efforts at Biogen, Apellis, Bayer, and BMS, she specializes in building connected ecosystems that integrate data-driven insights, CRM, media, and content to activate and engage patients across the care continuum. With a background as a licensed pharmacist and an MBA, Nkiru brings a unique blend of clinical expertise and commercial acumen, helping brands navigate the evolving digital landscape to improve access, adherence, and outcomes. She also leads PrimePath Consulting, where she supports healthcare organizations in developing innovative go-to-market strategies.