Patrick Mullaney
Senior Director of Commercial Partnerships
Bio:
Patrick Mullaney is Senior Director of Commercial Partnerships at Diaceutics, where he leads the development of real-world data partnerships and agency alliances that connect diagnostic intelligence signals to precision audience activation for biopharmaceutical brands.
He has played a key role in building Diaceutics' agency and demand-side platform (DSP) partnership vertical, working with media agencies, DSPs, and biopharma brand teams to translate lab-level patient data into commercially actionable targeting strategies.
Having spent nearly 25 years in pharmaceutical marketing, Patrick has been immersed in brand promotion, from rare diseases to large-scale franchises in boutique agency environments, through Fortune 500 health technology firms.
Patrick supports commercial teams navigating the complexity of biomarker-driven launch strategies, advising on how diagnostic data can reshape the way brands identify, reach, and measure impact with their most clinically relevant audiences.