Rovin Raj

Bio:

Rovin Raj is the Product Owner for Field CRM - Digital Enablement at Novartis
Pharmaceuticals, bringing over 16 years of experience in global life sciences CRM. In this role,
he leads a cross-functional team of product managers, analysts, and developers to define and
deliver the CRM roadmap supporting 3,000+ field users across Oncology, General Medicines,
and specialty franchises.

Rovin has been at the forefront of AI-driven commercial engagement, leading the design and
rollout of Automated Rep-Triggered Emails (Auto-RTEs) — ensuring timely, personalized HCP
outreach at scale even when reps are unable to engage directly. His work spans CRM
architecture, omnichannel content enablement, and enterprise data platforms including Data
Cloud, Snowflake, and LLMs.

A 2025 Novartis US Business Excellence Award recipient, Rovin is passionate about bringing
together the right people, processes, and platforms to scale compliant, rep-led digital
engagement across the field.