Ruth Woodrow
Director Cabenuva Omnichannel Marketing
ViiV Healthcare
Bio:
Ruth Woodrow is HCP Omnichannel Director at ViiV Healthcare, a GSK-majority-owned company exclusively dedicated to supporting people living with HIV and those who would benefit from PrEP. She leads omnichannel strategy for an HIV treatment brand, with responsibility for digital strategy, content and media.
Her background spans customer insight, advanced analytics and digital innovation. She's particularly interested in how changing media habits are reshaping pharmaceutical marketing, and how brands can make sharper decisions about where and how to engage audiences with their brand story.