Sarah Bast
EVP, Investment Marketplace
Bio:
Sarah Bast has nearly two decades of experience in pharmaceuticals, specializing in marketing and media strategy for leading global healthcare companies including Johnson & Johnson, AstraZeneca, and Bayer. She has deep expertise developing and executing multi-channel promotional campaigns spanning advertising, search engine marketing, and electronic health records. Her commitment to analysis, optimization, and strategic planning has consistently empowered clients to achieve breakthrough results.
Sarah’s healthcare career began as a communications analyst at Bristol-Myers Squibb. She advanced her expertise as a media manager at MS3 (MarketSource IMS) supporting brands such as Acuvue, Pepcid, and Reach, and later at MediaCom supporting the GlaxoSmithKline portfolio.
Prior to healthcare, Sarah honed her marketing communications skills in sports and entertainment, contributing to the New York Knicks, Madison Square Garden, NBC Olympics, and Universal Orlando Resort.
Sarah earned a Bachelor of Science degree from Penn State University and furthered her studies at the University of New South Wales in Sydney, Australia.
Learn more at: https://www.linkedin.com/in/sbast/