Sarah Bast
Chief Marketing Officer
Bio:
Sarah Bast is Chief Marketing Officer of OptimizeRx, where she leads the company's marketing strategy, brand positioning, and go-to-market initiatives. A recognized healthcare marketing leader with more than 20 years of experience, Sarah has built and led high-performing teams across pharmaceutical media, omnichannel strategy, point-of-care, electronic health records (EHR), and digital innovation.
Prior to joining OptimizeRx in 2026, she served in senior leadership roles at Publicis Health Media, where she developed the agency's specialized Point of Care and EHR practice and led marketing and media strategy for many of the industry's leading pharmaceutical companies, including Eli Lilly, Bayer, Johnson & Johnson, and AstraZeneca. Sarah also served on the Board of Directors of the Point of Care Marketing Association (POCMA).
Sarah holds a bachelor's degree from Penn State.