Tiana Peterson
Director of Patient Marketing for Cell Therapy (Breyanzi)
Bristol Myers Squibb
Bio:
Tiana Peterson is Director of Patient Marketing for Cell Therapy (Breyanzi) at Bristol Myers Squibb, where she leads patient engagement and awareness efforts for people facing hematologic cancers. With more than 20 years of experience across pharmaceutical marketing, healthcare agency leadership, consumer advertising, video, and e-commerce, she has held leadership roles at Bristol Myers Squibb, Novartis, Novartis Gene Therapies, and FCB Health. Tiana is passionate about creating meaningful patient experiences through insight-driven strategy, storytelling, and cross-functional collaboration, and recently led the award-winning Cure Is the Goal campaign featuring Hall of Fame goalkeeper Kasey Keller.