Tiana Peterson
Senior Director of Admilparant US Patient Activation and Experience
Bio:
Tiana Peterson is Senior Director of Admilparant US Patient Activation and Experience at Bristol Myers Squibb, where she leads all patient marketing and activation strategy, from disease awareness and education through patient support and engagement programs, Tiana is defining BMS’ footprint for the Pulmonary Fibrosis community. Prior to this role, Tiana was the Director of Patient Marketing for Cell Therapy (Breyanzi) and has more than 20 years of experience across pharmaceutical marketing, healthcare agency leadership, consumer advertising, video, and e-commerce. Tiana has held leadership roles at Bristol Myers Squibb, Novartis, Novartis Gene Therapies, and FCB Health. Tiana is passionate about creating meaningful patient experiences through insight-driven strategy, storytelling, and cross-functional collaboration, and recently led the award-winning Cure Is the Goal campaign featuring, Kasey Keller, Hall of Fame goalkeeper, and was team-lead on the first-ever to market Direct to Consumer ESPN documentary on ESPN+.