Tracey Yaw

Bio:

Tracey Yaw is the Festival Director for the CineHealth International Film and Video Festival and the Director of Media Business Affairs for Avalere Health. Tracey’s experience in healthcare marketing extends from brand development and media operations to social media implementation, television advertising and brand commercialization.

As Festival Director, Tracey drives the overall strategic vision for the festival as well as the vetting and recruitment of judges and the management of the submission and awards process. She has also worked to develop educational panels for CineHealth in conjunction with Digital Pharma East. During the festival, Tracey is the host of the awards ceremony where her passion lies in celebrating the stories of individuals and their healthcare journeys.

Tracey has developed healthcare brands within the emerging telehealth industry in addition to driving marketing and public relations strategies. She has been featured on several podcasts on MM+M including a perspective on MM+M Transform as well as one detailing effective strategies for pharmaceutical companies to engage with their patient audience through telehealth. Tracey prides herself on her detail-oriented approach to managing projects from concept through execution.