Traver McLaughlin

Bio:

Traver McLaughlin is Vice President of Marketing at the American Diabetes Association, where he leads national strategies across marketing, partnerships, programs, and professional engagement. His work brings together brand strategy, audience insight, corporate partnerships, and organizational transformation to drive growth, relevance, and mission impact.

His career spans nonprofit leadership, higher education, and consumer brand marketing. Before joining the ADA, Traver served as United Way of Palm Beach County’s first Senior Vice President of Marketing and Communications, built an internal marketing agency at Western Michigan University, and led advertising and digital work for major consumer brands including Kellogg’s.

Across his career, Traver has focused on helping organizations evolve, reach new audiences, and turn insight and curiosity into meaningful growth.