Vanessa Braganza

Bio:

Vanessa Braganza is the Head of Medical Omnichannel and Measurement at Genentech, where she bridges complex science into measurable patient outcomes through strategic innovation.  With over 20 years of cross-functional leadership across GSK, AbbVie, Johnson & Johnson, and Dell, she possesses a depth of experience spanning the full product lifecycle—from launching new assets and scaling brands to $1B+ in growth to optimizing established portfolios.  A pioneer in digital and AI transformation, Vanessa builds enterprise-level frameworks that integrate advanced capabilities to accelerate evidence generation/dissemination and enhance HCP/Patient engagement.