Wendy Emerson

Bio:

Wendy is Senior VP of Marketing Science at Butler/Till, overseeing Campaign Analytics and Data Engineering, while also spearheading the expansion of our Marketing Science capability. She’s committed to the generation of strategic insights that propel transformational business growth for clients. In her role as SVP of Marketing Science, Wendy is at the helm of both the measurement strategy and the forward trajectory of Analytics at Butler/Till. With an extensive background that spans marketing consulting, strategy, data science, campaign analytics, digital media, and financial planning, Wendy brings over three decades of industry experience, prior to Butler/Till at Acxiom/LiveRamp.