Yeonwoo Lee

Bio:

Yeonwoo has been a key player in the AstraZeneca media account since 2018, bringing expertise across both planning and programmatic disciplines. With a strong focus on building omnichannel campaigns for both DTC and HCP audiences, Yeonwoo has helped drive innovative media strategies that deliver real impact. Passionate about the intersection of pharma and patient care, she is committed to integrating meaningful, real-life solutions into campaigns that support both patients and healthcare providers. Over the years, Yeonwoo has contributed to nearly all major AstraZeneca brands, championing a holistic and integrated channel approach.