The New Pharma Launch Operating System: Predicting Success in an AI-enabled Market

Session details:

With $200B+ in revenue at risk from loss of exclusivity by 2030, launch success has never been more critical—or harder to achieve. New research across 340 launches and 690 physicians reveals that many organizations are investing heavily in the wrong areas while overlooking the factors most predictive of commercial success.

• Discover what separates launch overperformers from the rest—and how to assess whether your strategy is positioned to win.
• Learn why the gap between what physicians say and what they do is reshaping effective pre-launch engagement.
• Explore how leading organizations are tailoring their launch approach to market conditions, competitive dynamics, and physician needs.
• Understand where AI can create a meaningful commercial advantage—and where the hype is outpacing reality.