Building Relationships with Patient to Amplify Trust and Empower Communities

Session details:

At the heart of pharmaceuticals and biotechnology companies is a mission to improve patients’ lives. Yet in some communities, historical inequities, systemic barriers, and a lack of representation have created mistrust in the healthcare system. To bridge this divide, organizations must go beyond traditional outreach and invest in meaningful and intentional engagements. 

This session will explore how companies can collaborate with specific communities and patients to craft more inclusive, authentic, and impactful communications. By elevating patient voices and building two-way relationships, life sciences organizations can not only improve trust and access—but also strengthen brand reputation, support health equity goals, and align communications with broader business and societal impact.