Case Study: Celebrities Work—and You Can Make Them Work Even Harder for Your Brand

Session details:

Celebrity campaigns can be headline-grabbing—but are they truly driving value? In this practical case study, Stephanie Wenstrup, Executive Director of Marketing for Orthopedics at Endo, shares how her team strategically engaged NFL Hall of Famer John Elway to bring attention to an under-discussed condition and a treatment solution, while navigating the nuances of internal buy-in, regulatory guardrails, and campaign ROI. Takeaways from the session include:

• Choosing the right celebrity/advocate for your campaign (hint: bigger isn’t always better)
• Leaning into your messages and audience to build connections
• Post-engagement activities to measure, prove the worth, and repeat/enhance
• Collaborating—very closely!—with Regulatory and Legal to comply with all standards, while maintaining a meaningful and effective campaign