2025 Fierce Pharma Marketing Awards Finalists

Agency of the Year

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EvolveMKD

Minds + Assembly 

SFC Group 

Spectrum Science 

Best Use of AI

FCB Health New York, an IPG Health Company/Sanofi | Badge of Honor 

iON.AI - Inizio Medical and Blend | MSL Interact, powered by iON.AI - Inizio Medical and Blend 

MedTrix Healthcare | Enhancing HCP Education through Generative AI for Rare Disease 

Real Chemistry | Using AI to transform healthcare messaging 

Weber Shandwick, Sanofi and Regeneron | Real Skinformation 

Charitable or Philanthropic Campaign 

Avegen Health | Together for Her In-App Community Growth Campaign

FCB Health New York, an IPG Health Company/Sanofi | Badge of Honor 

SFC Group | Mammo Monster Campaign 

twelvenote/prompt. | UCB Camp Small Steps

Inizio Evoke and Uncapped Communications / Gilead Sciences | The Adventure Jar: A Story of Connection for Families Living with Metastatic Breast Cancer 

Digital Campaign – Non-Social Media

Acclinate | NOWINCLUDED 

ConcentricLife, an AccentureSong Company / Novo Nordisk, Inc. | The Power of Wegovy 

Deerfield Group | OPZELURA HCP and the Deerfield Effect 

Servier Pharmaceuticals | VORANIGO: Halt Progression with Precision 

twelvenote /prompt. / Pacira BioSciences | EXPAREL: Express your Recovery 

Impiricus HCP Impact Award

Arnold New York, Havas Lynx / Amgen | Listen to Their Heart 

Arnold New York, Havas Lynx / Amgen | Living in the Red 

Audacity Health | Educating HCPs About Genetic Testing with GeneDx 

Bausch Health | Jublia® “Don’t fear the fungus” USA (60 sec) 

Doceree Inc | co-pay Spark 

Influencer-Driven Campaign 

AstraZeneca & VML | AIRSUPRA HCP AIRFLUENCER Campaign 

EvolveMKD and Motiva | Motiva X Meghan Trainor 

Lippe Taylor /prompt. / Acadia Pharmaceuticals | More To Parkinson’s: Turning Silence Into Action 

Novartis & iHeartMedia | Voices of Strength: Novartis & iHeartMedia's Breast Cancer Awareness Campaign 

Sanofi and Ruder Finn / Havas Media Network | National Diabetes Awareness Month 

Innovation Challenge

Merkley + Partners | Your Attention Please 

NCODA | Redefining LDD: Advancing Medically Integrated, Patient Centered Care Through Oncology Optimized Limited Distribution 

Swoop | Swoop AI Innovation Contest 

Amedea Pharma, Inc. | Medical Innovation Olympics 

Marketer of the Year 

argenx | Katrina Gary 

UCB, Inc | Ross Lu 

Regeneron | Mohini Patel 

NOVOTECH | Toyna Chin, Global Director of Marketing, Novotech 

Bausch + Lomb (Xiidra) | Paul DeSilva 

Medical Conference or Event Marketing

Amneal Pharmaceuticals | Stories in Motion: Life with Parkinson's 

SK Life Science & Calcium+Company | SKLSI XCOPRI AAN Booth - “Why settle for 50%?"

Merz Branding | LACRIFILL(R) Canalicular Gel by Nordic Pharma., Inc. ASCRS 2025 Annual Meeting Campaign 

PCCA | ThinkNext International Seminar 2024: The Best Jam Compounding Fest in the Land 

Bristol Myers Squibb / Real Chemistry | Wasn’t Supposed to See This 

Multicultural Campaign

Alnylam Pharmaceuticals | Have You Seen PH1? 

Regeneron, Sanofi, and EVERSANA INTOUCH | DUPIXENT Atopic Dermatitis Chinese American Multicultural Campaign 

iHeartMedia, Gilead & Initiative | Gilead PrEP Sniffies’ Cruising Confessions Custom Podcast 

Merck & Initiative | Project Starburst: Creating Healthier Communities for Black Women 

Sharecare | Vital Voices: Type 2 Diabetes 

New Brand Launch

Amneal Pharmaceuticals | Next is Now: Innovation in "On" Time is Here with CREXONT 

Lemieux Bédard | Pfizer Canada: Launching ABRYSVO 

Merkley + Partners & Novartis | Your Attention Please 

Ostro x BridgeBio | BridgeBio’s Launch of Attruby (acoramidis): Redefining ATTR-CM Treatment and Patient Engagement

Servier Pharmaceuticals | VORANIGO: Halt Progression with Precision 

Online Video or Film

Bayer and Burson | NUBEQA “Gratitude Gallery” by Bayer and Burson 

FCB Health New York, an IPG Health Company/Sanofi | Badge of Honor 

Lippe Taylor/prompt. / Galderma | We’re All a Lil Sensitive 

Ruder Finn and Havas Media Network/Sanofi | The Cost of Not Knowing 

Syneos Health Communications for Acadia Pharmaceuticals | Magnolia's Guide to Adventuring 

Pharma TV

Arnold New York, Havas Lynx / Amgen | Listen to Your Heart 

Boehringer Ingelheim & Eli Lilly Alliance with dna Communications | It Takes 2™ 

Merkley + Partners | Your Attention Please 

Bayer / Real Chemistry Groundbreaking Earned Media Coverage at the American College of Obstetricians and Gynecologists Annual Meeting 

Podcast or Audio

Halteres Associates | Halteres Presents 

Pfizer | Pfizer's Science Will Win Podcast 

Precision AQ | Scholar Rock Life Takes Muscle 

Publicis CoLab | Got Them Together 

Saatchi & Saatchi Wellness | The Head Start: A First-of-its-Kind Branded Podcast for Chronic Migraine 

Professional Marketing

Avalere Health | Tethered to PTSD 

CrowdPharm, a Spectrum Science company | Sound of Profound 

Heller Agency | RUBRACA: The Shield Against Progression in BRCA-Mutated mCRPC

Princeton10, LLP | Talk to the Hand 

twelvenote | Shifting Standards with VYXEOS 

Public Relations Campaign

Boehringer Ingelheim Animal Health USA | Going Beyond 

GSK/Chandler Chicco Agency, powered by Syneos Health | Donna Kelce and Brooke Shields Want You to THRIVE@50+ 

Lippe Taylor/prompt. / Acadia Pharmaceuticals | More To Parkinson’s: Turning Silence Into Action 

Lippe Taylor/prompt. / Galderma | We’re All a Lil Sensitive 

Inizio Evoke and Uncapped Communications / Gilead Sciences | The Adventure Jar: A Story of Connection for Families Living with Metastatic Breast Cancer 

Social Media for Consumer

Bayer and Burson | NUBEQA “Gratitude Gallery” by Bayer and Burson 

FCB Health New York, an IPG Health Company/Sanofi | Badge of Honor 

Lippe Taylor/prompt. / Acadia Pharmaceuticals | More To Parkinson’s: Turning Silence Into Action 

Regeneron Pharmaceuticals & Syneos Health | What's Your Legacy? 

TUX Creative House & Ortho Dermatologics | CABTREO^® - Turn Off The Comments 

Website for Consumer

Amneal Pharmaceuticals | The Long Way with CREXONT 

FCB Health New York, an IPG Health Company/Sanofi | Badge of Honor 

SFC Group | Mammo Monster 

TrendyMinds | LillyDirect 

AstraZeneca & VML | AIRSUPRA DTC