Keynote: Building a Bold, Transparent, Trusted Brand in Healthcare Today

Session details:

At a time when public trust in healthcare is fragile, transparency is crucial and reputation is everything. As the Chief Corporate Affairs Officer at Hims & Hers, Khobi Brooklyn is working to pioneer a new kind of healthcare brand—one that is trusted, accessible, and focused on the customer. With decades of experience redefining industries and building powerhouse brands, Khobi will share how Hims & Hers is reimagining what trust looks like in today’s healthcare landscape—turning stigma into openness, compliance into clarity, and brand voice into brand value.  She’ll explore how to maintain reputation by leading with authenticity, meet individuals where they are, and tell stories that resonate with different stakeholders—all while navigating the constraints of a highly regulated industry.