From Linear to Connected TV: The Digital Channel Disrupting Pharma Advertising

Session details:

According to recent Nielsen data, more Americans now prefer streaming over cable and broadcast TV. For pharma and healthcare advertisers who have traditionally relied on linear television, this introduces new dynamics to navigate—but also new opportunities. Connected TV (CTV) combines the scale of linear TV with the precision of digital—enabling pharma and healthcare advertisers to drive engagement while maintaining privacy and data compliance.   

In this panel, moderated by Emily Keith, SVP of Cadent Health at Cadent, attendees will hear from seasoned industry experts as they explore: 

• Why CTV is a critical channel in the patient journey 
• What makes CTV a performance driver—and not just an awareness play 
• How pharma brands can build trust through storytelling and CTV 
• Best practices for balancing reach and relevance while maintaining privacy and compliance